The MN ASHP Collaborative’s Heat Pump Messaging Guides and Resources are here to help you promote air source heat pumps by providing access to research-backed messaging and tools to successfully build awareness among customers. With customizable templates for emails and blogs, as well as ready-to-use social media posts and customer educational materials, these tools make it easy to engage customers and grow your business.
Have questions on these materials? Want to partner more on customer education opportunities and resources? Contact Katie LeBlanc at kleblanc@mncee.org.
Media Library
Explore ready-to-use photos to support your outreach about heat pumps. Whether you're a contractor, utility, or community organization, this media library makes it easy to find and share content that highlights the value of ASHPs.
Fill out this short form, to acknowledge use terms and conditions, to start using these high quality media assets immediately!
We're Here to Help! Join the 2025 ASHP Marketing Cohort!
Starting in 2025, the MN ASHP Collaborative invites marketing professionals to join a new cohort-based initiative led by Katie LeBlanc, Residential Marketing Manager. This program provides ongoing messaging insights and updates, a a growing media library, and personalized support to help organizations effectively promote air source heat pumps (ASHPs).
Drawing on 2024 consumer research, cohort members will collaborate with peers, align messaging, share best practices, and enhance statewide awareness through 2–3 annual meetings. Whether you create resources in-house or seek additional support, this initiative offers a unique opportunity to advance ASHP education across Minnesota. Sign up today!
Social Media Posts Sample