Marketing Resources
Designed to support contractors boost profits, attract customers, and capitalize on the growing demand for high-efficiency heat pumps.
Heat Pump Messaging Guides, Resources, and Contractor Marketing Support
The MN ASHP Collaborative’s Heat Pump Messaging Guides and Resources are here to help you promote air source heat pumps with research-backed messaging and practical tools to build homeowner awareness and grow your business. Explore customizable templates for emails and blogs, ready-to-use social media posts, and customer education materials to make marketing easier and more effective.
New for 2026: The Collaborative is offering contractor marketing support and reimbursement funding for Preferred Contractor Network (PCN) members to plan and launch local ASHP marketing campaigns. This holistic capacity-building program provides funding, co-branded materials, training, and hands-on guidance to help strengthen your marketing strategy and execution.
Have questions on these materials? Want to partner more on customer education opportunities and resources? Contact Katie LeBlanc at kleblanc@mncee.org.
2026 Contractor Marketing Co-Op Program
The Collaborative is launching a new marketing support and reimbursement program designed to support Preferred Contractor Network (PCN) members grow homeowner demand for air source heat pumps - with funding, hands-on support, and flexible marketing options. Applications are open, closing on March 27th, 2026. If funds are available afterwards, we may call for applications for a second round of funding.
Apply to be eligible for up to 50% matching reimbursement for up to $5,000 to promote heat pumps in contractors' local markets. This application helps us understand your business, current marketing capacity, and marketing goals so we can provide the right level of hands-on support, guidance, and funding, from campaign planning and message development to execution and tracking.
Marketing Toolkit and Resources
Media Library
Explore ready-to-use photos to support your outreach about heat pumps. Whether you're a contractor, utility, or community organization, this media library makes it easy to find and share content that highlights the value of ASHPs.
Fill out this short form, to acknowledge use terms and conditions, to start using these high quality media assets immediately!
Social Media Sample Messaging
Social Media Graphics